He constructed Steve Winwood the Southern fantasyland that Winwood so clearly wanted. It wouldn’t be the last.) For “Roll With It,” Fincher did the obvious thing. (“Roll With It” was the first song with a David Fincher video to hit #1. By that point, Fincher had been directing music videos for years - for Rick Springfield, for the Outfield, for the Hooters, for Johnny Hates Jazz.
The same year that he shot the “Roll With It” video, Fincher also made a transfixingly coked-out Colt 45 ad with Billy Dee Williams.
#You tube roll with it baby parody twisted tune 1988 how to
It all looks dazzling, in the same way that an exceptionally well-made beer commercial looks dazzling.įincher, still four years away from making his feature debut with Alien 3, knew how to make a beer commercial. Fincher shoots everything in sepia-toned black and white. The people in the crowd, most of whom are a whole lot younger and Blacker than Steve Winwood, hump each other in elaborately choreographed ways. He’s got suspenders over his white shirt and sweat sprayed on his face. Winwood, 40 years old and still plenty hot himself, bangs on a Hammond organ and makes passionate faces at the camera. The David Fincher-directed video for “Roll With It,” Steve Winwood’s second and final #1 hit, takes place in some sort of idealized Southern juke joint that only lets sexy people in the door. In The Number Ones, I’m reviewing every single #1 single in the history of the Billboard Hot 100, starting with the chart’s beginning, in 1958, and working my way up into the present.Įveryone is hot.
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